Enhancing business students' data analytics skills through DataCamp mobile learning: A two-year quasi-experimental study

Abstract

This research evaluated DataCamp: Data Science & AI effectiveness in developing data analytics competencies among business administration undergraduates. Through a two-year quasi-experimental design, the study compared learning outcomes between 500 students using the mobile platform versus traditional instruction across three universities. Statistical analyses showed enhanced mobile learning performance (β = 0.86, p = 0.041). Growth Mixture Models identified three learning trajectories, with 45% displaying consistent improvement. The study measured competencies in data visualization, statistical analysis, and business applications. Regular platform interaction correlated with improved outcomes. Students valued accessibility but reported challenges with advanced concepts, highlighting implementation enhancement opportunities.